carter's email 

My role included design conception, art/product direction to end result. 

carter's email

role: concept & art direction on most product stories starting in 2015

carter's & jack roger's email marketing

My role is to take the main marketing & merchandising objective for each email send & strategically design according to those needs, while maintaining overall brand standards.

Concept Work

carter's style guide & launch of little baby basics

Through carter's rebranding process, we worked as teams on special projects. My team worked on a style guide for the brand. My part of the project was to figure out how all of the promotions, illustrations & photography would live in the digital space. I took high level concepts & created a mock-up of a little baby basics launch homepage & email. 

While working at REDBOOK magazine, I created in-house inspirational pieces, on-brand photo montages, red carpet to redbook large signage + logo concepts & advertorials. 

Video 1:

Through this motion piece, I exploited the action between the two antonyms collect & disperse.

created in after effects

Video 2:

This piece takes Muhammad Ali's infamous quote "Float like a butterfly, sting like a bee. I am the greatest." -Muhammad Ali, and characterizes each word through its motion.

created in after effects

Storyboard & Video 3:

PROJECT
Create a motion presentation promoting a unique dining experience

DESIGN CONCEPT
The concept was to re-create a 1920’s prohibition era party with bountiful champagne, heavy hor d’oeuvres, and lavish dancing.

DESCRIPTION
1920s inspired imagery was the major theme in this project. Within the one to two minute time-frame, I wanted to capture the night at Speak from beginning to end. The video quality takes the viewer back in time to the roaring twenties while also giving one the overall feel of the dining experience. 

created in after effects

Video 4:

Platform: Rebranding of NYC's Garment District to encourage more designers to create locally.

I created a 15 second video that takes you from mood board to runway to reinforce the made in NYC concept. For more information click here.

created in flash

carter's homepage

I am one of the team leads on campaigns for carter's eCommerce site. The site refreshes almost daily, so we have to work quickly to keep up with the pace, while always maintaining brand standards.